Terms of use.
The rules of the road for everyone using contenta — businesses, creators, and the team behind the Platform.
Last updated 28 April 2026
This is a working draft. Final terms will be reviewed by counsel before public launch. Please read carefully and flag any concerns.
Section 01
Introduction & acceptance
These terms govern your use of contenta (the “Platform”), operated by contenta UK. By creating an account, posting a brief, applying to a brief, or otherwise using the Platform, you agree to be bound by these terms.
If you don't agree, please don't use the Platform.
Section 02
Eligibility
You must be at least 18 years old and have the legal capacity to enter into binding agreements. Creators must be self-employed sole traders, limited companies, or partnerships established in the United Kingdom. Businesses must be a registered legal entity or sole trader operating in the United Kingdom.
Section 03
Account responsibilities
You're responsible for keeping your account credentials secure, for all activity on your account, and for ensuring the information you provide (including profile, business details, and portfolio) is accurate and up to date.
We may suspend or terminate accounts that misrepresent identity, experience, or business status.
Section 04
Briefs, applications and agreements
Businesses may post briefs describing the content they need, the location, the timing, the in-kind reward on offer, and the usage rights expected. Creators may apply to briefs that match their skills.
When both parties confirm terms via the Platform, a binding agreement is formed between the business and the creator. contenta is not a party to that agreement; we provide the marketplace and the structured workflow.
Section 05
In-kind rewards & deliverables
Rewards on contenta are in-kind: businesses provide goods or services (meals, stays, treatments, products) in exchange for content. The specific reward and deliverables are agreed upfront in the brief and locked once both parties confirm.
Where the value of an in-kind reward has tax implications, both parties are responsible for their own tax compliance.
Section 06
Content ownership & usage licence
Creators retain copyright in the content they produce. By delivering content via contenta, the creator grants the commissioning business a 12-month, non-exclusive, royalty-free licence to use the content across the business's own marketing channels (website, social media, in-venue, owned email).
Use beyond the 12-month period, or for paid advertising, requires a separate written agreement between business and creator.
Section 07
Acceptable use
You agree not to use contenta to: post or solicit illegal content; harass other users; misrepresent your identity, business, or portfolio; circumvent the Platform to avoid agreed terms or fees; scrape, copy, or reverse-engineer the Platform.
Section 08
Disputes & dispute resolution
If a dispute arises between a business and creator, we encourage direct communication first. Where that fails, either party may raise a formal dispute via the Platform; contenta will review the agreed terms, the messages exchanged, and the deliverables submitted, and mediate to a fair outcome.
Our mediation is final for the purposes of releasing or withholding rewards routed through the Platform, but does not preclude either party from seeking external remedies.
Section 09
Termination
You may close your account at any time. We may suspend or terminate access where these terms have been breached, where activity poses a risk to other users, or where required by law. Active agreements at the point of termination remain enforceable between the parties.
Section 10
Liability & indemnity
contenta provides the Platform “as is” and does not warrant that content delivered via the Platform will be of any particular quality, suitability, or commercial value. To the fullest extent permitted by law, our liability is limited to direct losses and capped at the value of fees paid to contenta in the previous 12 months (currently £0 during our launch period).
You agree to indemnify contenta against claims arising from your use of the Platform, the content you post, or your breach of these terms.
Section 11
Changes to these terms
We may update these terms from time to time. Material changes will be notified by email and via in-platform notice at least 14 days before they take effect.
Section 12
Contact
Questions about these terms? legal@contenta.uk.